Brand Resources
The Yaps Brand
Logo, colors, type, and the words we use to talk about Yaps. Pull anything you need. For anything not on this page, write info@yaps.ai.
01 — Logo
The Mark
A speech bubble holding three waveform bars. The warm gradient version is the primary mark and the one used in-product. Keep clear space around it equal to the height of the centre bar.
On Surfaces
Cream
Default brand surface
White
External / press use
Charcoal
Dark mode contexts
Need a PNG export at a specific size, or a dedicated dark-mode treatment? Email info@yaps.ai.
02 — Wordmark
Yaps in Type
Always set in Instrument Serif with a touch of letter-spacing. Lowercase "yaps" is reserved for in-copy mentions only.
03 — Variants
Alternate Icons
Three alternate treatments that share the same mark. Use the primary brown logo wherever possible — reach for these when a context calls for something more expressive.
04 — Color
Palette
A warm, tactile palette. Cream surfaces, charcoal ink, and an ember-orange accent that runs from deep to warm. Click any value to copy.
Brand
Accent Deep
Logo gradient start, deep accent
--color-accent-deepAccent
Primary accent, links, focus
--color-accentAccent Warm
Logo gradient end, warm tone
--color-accent-warmResaltar
Spot highlight, badges
--color-highlightSurface
Cream
Page background
--color-creamCream Dark
Card surface
--color-cream-darkCream Darker
Subtle dividers
--color-cream-darkerInk
Charcoal
Primary text
--color-charcoalCharcoal Soft
Secondary text
--color-charcoal-softWarm Gray
Muted text
--color-warm-grayWarm Gray Light
Disabled, scrollbar
--color-warm-gray-lightSignature Gradient
linear-gradient(135deg, #A85A3A 0%, #D4775B 45%, #E8A46C 100%)05 — Typography
Type System
Two families do all the work. Instrument Serif handles voice and emotion. Geist handles every other surface where clarity matters.
Serif
Instrument Serif
Display and headings. Used at scale with a small letter-spacing bump (0.03em) for warmth and air.
Sans
Geist
Body, UI, and micro-copy. Modern, neutral, and quiet enough to let Instrument Serif lead.
Display
Instrument Serif
Heading
Instrument Serif
Body
Geist
Caption
Geist
06 — Voice
Words to Use
Official copy you can lift verbatim. Each block has a copy button.
Tagline
Speak the way you think.
Short Description (~25 words)
Yaps is a private voice assistant for people who think faster than they type. Fast dictation, natural speech, and voice notes that stay on your device.
Long Description (~80 words)
Yaps is a privacy-first voice assistant built for people who think faster than they type. Fast, accurate dictation. Natural text-to-speech. Voice notes you can search, edit, and revisit. A studio for turning text into audio. Customizable voice commands that bend to your workflow. Core processing happens on your device by default, so your words stay yours. Cloud features are clearly optional and never required. The result is a voice tool that respects how you work, not the other way around.
Need something else?
Screenshots, product shots, dark-mode logo variants, or a custom asset pack: just ask.
info@yaps.ai